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 Apple’s brand new MacBook is coming April 10th with a price starting at $1,299. That gets you the base configuration with 256GB of flash storage. An upgraded model with more storage (512GB) and faster processor can be purchased for $1,599. And for the first time ever, Apple’s offering a laptop in three metal finishes: silver, space gray, and gold. The company unveiled its latest laptop moments ago during today’s major event in San Francisco. The bulk of Apple’s focus today is directed at its upcoming Apple Watch, but Tim Cook, Phil Schiller, and other Apple executives also made it clear that the Mac isn’t being lost in the shuffle.

A full-size keyboard.
In a fraction of the space.

Retina re-envisioned.

The trackpad, pushed even further with Force Touch.

Fully equipped for a wireless world.

Quietly astonishing.

All-day battery life.
All-new design.


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